The North Face - Explore Mode

For Spring 2019, The North Face wanted to get people off their devices and connect in real life through exploration.
So we created the global EXPLORE MODE campaign.

We launched EXPLORE MODE with a global anthem that captures the spirit of the idea.

A few days later, all of our social accounts went “dark”.

We placed OOH around NYC to encourage and inspire people to turn on explore mode and reconnect with nature.

We featured unique live experiences that encouraged people to disconnect digitally and engage with their surroundings through interactive events in cities around the world like New York, London, Munich, and Paris. We partnered with singer and songwriter Ella Mai, chef Angela Dimayuga, model and activist Gabrielle Richardson, and vintage fashion collectors and curators, Brian Procell and Jessica Gonsalves to take their guests on an unplugged exploration of food, music, and art in addition to the outdoors.

Earth Day Petition

We partnered with National Geographic, Outside Magazine, S’well, and The Trust for Public Land (to name a few) to create The Earth Day Petition to make Earth Day a national holiday.

It was a cause that united us all globally.

A full page ad announced the petition in multiple national pubs.

On Earth Day, The North Face closed their stores and corporate offices so their employees could go explore.

Global effort. Global recognition. Even from our competitors.