The campaign launched the Kanye track “God Level”, sparking an additional frenzy of social media buzz and sharing.
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 One of our posters featuring the player Suarez went viral on social media after his notorious biting episode against the Italian  Giorgio Chiellini. Football fans snapped themselves next to the poster in Rio uploading the photos and causing a s
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 The shoot took place around the world over 2 months from wintery Manchester, Barcelona, Madrid and Munich, to sweltering Rio and Sao Paolo. 
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